The naming is inspired by Mercury and Blocklet, the Roman God of Commercial and the cornerstone of blockchain.

Merculet helps Internet enterprises to achieve growth by applying readily accessible social-based operations and holistic blockchain solutions. Trusting distributed organization/business models, profit redistribution and the fulfillment of productive relationships can be initiative to enable the direct value contribution from the users. The end goal will be the realization of a new ecology that’s built with consensus, co-building and value sharing.

Growth dilemma happens all over the world and various countries are basically oligopolies. When we talking about China’s Internet company, people will only mention Tencent, Baidu, Ali, Weibo and Toutiao, just like Facebook and Google in US.

Merculet uses blockchain technology to reconstruct production relationships, empower entrepreneurs and protect personal value. What we do is to launch a new era of the Internet.

For what we do specifically:

1. Energizing user: the value of users is ignored in the current circumstance, which in turn exacerbates the difficulty of business operations and creates an unpromising cycle. Merculet aims to give to the users the value that is users and help the user obtain the enterprise reward by paying attention to it.

2. Energizing entrepreneurs: thousands of enterprises are facing growth problem for the increasing of monopoly and the bottlenecks of technical enhancement in the era of blockchain. Merculet allow enterprises to facilitate the rapid issuance of UAT, to assess the user's UAV. It completes the ecological interoperability by connecting different UATs with MVP;

We aim at the growth of enterprises and the landing of personal values and truly fulfill the gap in the growth domain. By opening a truly distributed business community, all users will benefit from blockchain technology through Merculet without changing their habits; all entrepreneurs who cherish their users will achieve rapid growth through Merculet with providing them deeper values.

The establishment of a distributed business requires three basic prerequisites:

1. Internet Users Onboard

2. Internet Enterprises Onboard

3. The maturity of blockchain fundamental technology and products

There is a huge gap between the enterprise­level needs of the Internet and the public chains. Merculet is committed to providing global Internet companies with standardized, large­scale, rapid adoption solutions (i.e., Internet Enterprises Onboard). Meanwhile, Merculet also aims to bring a massive amount of users and enterprises into the blockchain based Internet of Value, without changing the behavior of Internet users (i.e., Internet Users Onboard).

There is no competitor existing in the Merculet world. Merculet is in position to partner with all blockchain products or applications. What we want is Growth and a win­win situation for entrepreneurs and users.

Merculet welcomes all partners who respect the value of users and embrace the new production relationships. We are highly open to cooperation because it is a time of global interchange between the old and the new, and there are too many things to do, even if companies have exactly the same thing as Merculet. It is also to accelerate the landing of the entire distributed commercial civilization, it is what we want to do.

We believe that in the value­based Internet in the future, there would be no absolute dominating big enterprises. Instead, there would only be millions of small to medium­sized companies, and that is the realization of distributed commercial civilization.

6 points could be highlight:

1. A holistic solution to solve the three rigid needs: enabling users to achieve value, meeting the growth needs of entrepreneurs, enriching the real user scenarios of the public chain and other infrastructure;

2. Project will be launched to billions of netizens without changing their habits. The scalable effect will promote the achieving of new value circulation system.

3. With the solution from Merculet, enterprise could achieve the token driven user operation and focus on the enhancement of ultimate personalized user experience. It’s committing to truly landing the distributed commercial civilization and accelerating the coming of the Internet of Value.

4. The project received in­depth recognition from Prof. Shoucheng Zhang, Shen Bo and Roger Lim etc., and they personally acted as advisors. In addition, the project is fully supported by DHVC China Fund, FENBUSHI Capital,Krypital Group and other influential institutions in the industry.

5. For more than three years, Merculet team has helped top mobile internet entrepreneurs by providing growth solutions in the areas of user attention and content. Built on these experiences with a solid starting point, the team aims to upgrade the business model of blockchain through their global operations.

6. Merculet has defined partnership with diversified global partners, such as game distributing platform Elex, traffic operation and commercialization company Solo Ads. Merculet already has a promising path to achieve business practice.

Based on all of these, Merculet believes that distributed commerce does not need ten years to grow, if companies and consumers could enter into the blockchain era with an efficient and effective one­stop solution, decentralization would be achieved within two years.

MVP is short for Merculet Value Protocol and a standard ERC20 public chain asset.

Enterprises can quickly enter other application circulation scenarios by anchoring their own UAT and MVP, or interact with the ecology of other public chain world; MVP also encourages ecologically beneficial behaviors and introduces strategic priorities. Incentive resources to ensure the healthy and orderly development of the entire growth ecology.

MVP is the cornerstone of Merculet Attention Value System and anchored by UAT. MVP could connect different enterprises by certain rates and promote the value circulation between them.

Meanwhile, MVP also provide better support for enterprises from various aspect, please check our whitepaper in section 2.2.

UAT is distributed through the technical support of Merculet. It builds the contractual relationship between each company and its own users. It is mainly used to distribute as the operation tools within the company. The initial operation is in the Internet Asset Layer which maintained by Merculet and the entrepreneurs. It also could mapping their asset to the public chain according to the needs of the enterprise;

MVP has been explained in the previous question.

In short, entrepreneurs could issue their own UATs and offer to users according to user’s UAV which based on their own operating rules. MVP comes from the Merculet Token Pool and soft­mining by different ways. Different UATs will run in specific APP/enterprise, while MVP will circulate across different apps/enterprises within the Merculet Ecology.

All MVP tokens pre­minted.

Merculet's 'mine' logic is not at the expense of consuming resources but is directly integrated into business­related processes. MVP rewards may come from enterprises that partner with Merculet, or they may come from Merculet.

It’s identified as Soft­mining. There are few scenarios for "mining" MVP:

1. To do things that are ecologically beneficial, you can 'mine' MVP;

2. Even if you don't do anything, as long as you normally use an app and pay your attention to it, you may "mine" MVP;

3. you can "mine" MVP by performing content creation on the content distribution platform of Merculet or completing the tasks issued by communities;

4. "Mining" MVP is also available during content distribution through the Merculet Strategic Partnership Program,

A: The basic attention token (BAT) is to focus attention on a centralized browser to solve trust and user feedback problems in the advertising field.

And Merculet's goal is to help companies solve user relationship operations and growth issues, to achieve value creation together with user.

Merculet could reach thousands of scenarios and fulfill its target, including games, novel reading, vertical communities, etc., providing more comprehensive attention value evaluation from the perspective of effective user behavior.The judge factor of effective user behavior will include but not limited to browsing duration, behavioral interaction within the application, and event participation.

1. Multi­level structure with Multi­Chain Asset: It balances the conflicts from many problems: intermediate state of mass Internet user behavior, large­scale micro­high­frequency trading and low performance of public chains,inability to estimate miner costs, proper data isolation and permissions and other issues.

   UAV and UAT will both being created and circulated in alliance chain and finally anchoring with MVP in the public chain.

2. Merculet Protocol Suites: a series of protocol groups and a reference implementation of the upper DApp, such as Attention Tokenization Protocol(ATP), Attention Reward Protocol(ARP), Universal Content Protocol(UCP), Universal ID Protocol(UIP).

Merculet will eventually be open source, but our primary goal is to prioritize the fulfillment of value and client’s needs.

In 1st year, Merculet will focus on collaborating with as many ecological partners as possible to fit­in the various scenario and promote the value circulation.

In 2nd year, Merculet will focus on ensuring the entire community can develop healthy without Merculet intervention(De­Mercu­lization).

As an enabler for enterprise­level services, the code of asset layer will be completely open source. The rest part will be open source gradually. The priority for our partner and certified community developers is higher. Finally,We will open it to the entire community with sufficient stability and security.

Merculet cannot help other projects to make their own Token Generation Event.

What Merculet could do is to help them issue their token(UAT) before TGE and validate token­driven operation model in their product; It also let their users enjoy benefits in advance and embrace new production relations.

The most important is: Merculet could help other projects to be well­preparation for the future TGE.